Blog
FIFA 2026 STRATEGY: WHY SMART BRANDS ARE ALREADY EXECUTING
FIFA 2026 is more than a sports event—it's a global brand moment, and most businesses won’t be ready. From hospitality to fashion, now is the time to align your brand strategy, customer experience, and cultural positioning to meet the moment. This isn’t just about visibility—it’s about owning attention on the world stage. Here's how to prepare before it's too late.
BEN TRODD AT THE HELM: WHAT THE NEW CEO OF FOUR SEASONS YACHTS SIGNALS FOR THE FUTURE OF ULTRA-LUXURY TRAVEL
When Four Seasons appointed longtime brand insider Ben Trodd as CEO of its new Yachts division, it wasn’t just a leadership move—it was a strategic statement. This article explores how his return signals a new era of ultra-luxury travel, brand convergence, and high-touch hospitality at sea. Discover why this venture will reshape expectations across land, air, and ocean.