Blog
THIS COFFEE COMES FROM CAT SH*T AND SELLS FOR MORE THAN GOLD
Kopi Luwak, known as civet coffee, is one of the world’s rarest and most expensive brews. Priced higher than gold, its value lies not in taste but in scarcity, mystique, and storytelling. Born in the Indonesian jungle, it transforms a humble bean into a legendary luxury experience.
LUXURY’S $800M LESSON: HOW TO APPLY THE LVMH–FLEXJET PLAYBOOK TO YOUR BRAND
LVMH’s $800M stake in Flexjet isn’t just a jet deal—it’s a masterclass in luxury brand strategy. Discover how the world’s top luxury group builds ecosystems of access, influence, and cultural capital—and how your brand can apply the same playbook without an $800M budget.
INCONSISTENT MESSAGING IS QUIETLY KILLING YOUR GROWTH
Inconsistent branding isn’t just an aesthetic issue—it’s a growth killer. Every off-brand post, conflicting tone, or misaligned visual erodes trust and confuses your audience. This article reveals why brands without clear guidelines scale chaos instead of confidence—and how to fix it with strategies that protect your reputation, attract premium clients, and drive revenue.