Blog
HOW MUCH SHOULD HOTELIERS REALLY SPEND ON MARKETING IN 2026?
Hoteliers are spending under 3% on marketing while OTAs invest over 50%. To regain control and boost profits, hotels must invest strategically in direct bookings, tech, storytelling, and seasonal optimization. Experts recommend 5–25% depending on property stage and goals. Smart allocation beats low spend.
FIFA 2026 STRATEGY: WHY SMART BRANDS ARE ALREADY EXECUTING
FIFA 2026 is more than a sports event—it's a global brand moment, and most businesses won’t be ready. From hospitality to fashion, now is the time to align your brand strategy, customer experience, and cultural positioning to meet the moment. This isn’t just about visibility—it’s about owning attention on the world stage. Here's how to prepare before it's too late.